Job Description

About Raycon

Raycon is here to shake the consumer electronics industry to its core by proving that premium audio doesn't have to price people out. We're here to defy the industry by tailoring our tech to the people- giving them booming audio and luxurious comfort. By listening to our customers we've become one of the fastest-growing D2C brands out there (we've hit 2 million customers and on track to hit 3 million soon!). And best of all, we're nowhere near done.

Our products have been co-signed by celebrities like P. Diddy, Justin Bieber, Migos, Snoop Dogg just to make a few. We've also gotten shout outs from Forbes, CNN, Mashable, Cheddar and Billboard.

We're blowing up right now and that's where you come in. We need people ready to hit the ground running, because Raycon is going places. Ready for the ride? Learn more at rayconglobal.com.

This role will require a qualified individual to work onsite 3 days per week out of our New York Manhattan Office.

About the Role

Raycon is looking for a Director of Performance Marketing to drive our next phase of growth and build a world-class team. You'll be leading our digital marketing strategy and overseeing the management, optimization and execution of $10M+ annual spend. This is a huge opportunity for someone looking to be a key leader with a fast-growing and successful startup brand.

The ideal candidate is a number-loving, but creative-minded unicorn. You'll come up with crazy ideas, but aren't afraid to spend time checking the numbers behind them. You will manage and build a team of analysts and collaborate with our inspirational creative and web optimizations teams to build the best customer experience to drive customer growth and retention.

What We're Looking For

• Oversee multi-million dollar marketing campaigns, focusing on new customer acquisition and retention across paid social, search, display, and video
• Integrate our content-forward marketing initiative to our marketing channels
• Drive our paid marketing testing roadmap, monitoring channel performance metrics and utilizing data to optimize and accelerate channel growth
• Contribute to the overall customer acquisition marketing and growth strategy
• Provide input into merchandising calendars and site initiatives
• Collaborate with the Art Director to create and optimize creatives for various marketing campaigns
• Collaborate with the Analytics team to develop robust reporting and insights into marketing performance

Qualifications & Skills

• 6+ years of experience managing monthly media budgets of over $1M
• A Bachelor's degree
• Extensive experience with Facebook Ads, Google AdWords Search, Shopping, Display and YouTube, and Google Analytics
• Experience with TikTok, Snap, Pinterest, and connected TV is a plus!
• Comfortable working with e-commerce platforms, preferably Shopify
• Experience working in a direct to consumer ecommerce brand, preferably one with international reach and language localization
• Exceptional analytical horsepower and data-driven problem-solving skills
• Ability to multi-task and thrive in a dynamic, fast-paced organization
• Excellent communication and interpersonal skills
• An innovative, positive, and self-directed attitude

Our Mission:

We're here to democratize technology and enable inspirational audio experiences for everyone around the world. We'll do so by designing accessible products that are thoughtfully designed, affordable, and born of genuine consumer needs.

Growth Potential: Work in a $800B+ market and growing

• The consumer electronics industry is massive, global, and growing!
• More specifically, the wireless audio industry will soon grow to a $100B+ market with fast growth as new technology is introduced
• 70%+ of smartphone users are still using wired earphones today
• Raycon has hit 2m customers and on track this year to hit 3m customers

Raycon is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidate's experience, qualifications, and skills. This role may also be eligible for bonus compensation and employee benefits.

NYC Base Salary Range: $150,000—$200,000 USD

Equal Employment Opportunity Statement

Raycon is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or sexual orientation. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

dDkTOIOILm

Job Tags

Similar Jobs